The information collected by Armchair Quarterback will be used for a variety of business purposes, including, for example, to operate, maintain and provide you with the features and functionality of the Armchair Quarterback Service. This includes (but is not limited to):

  • Processing your account registration, including verifying that the email address you provide is active and valid;

  • Responding to your inquiries, providing customer services, and resolving any complaints;

  • Communicating with you regarding certain products or services available through the Armchair Quarterback Service;

  • Communicating with you about your account and activities using the Armchair Quarterback Service and changes to any of our policies;

  • Providing you with access to the Armchair Quarterback Service, including our contests and promotions;

  • Confirming that you are not using the Armchair Quarterback Service in a prohibited jurisdiction;

  • Fulfilling your requests for products, services, and information;

  • Promoting and marketing aspects and features of the Armchair Quarterback Service to you and contacts you share with us;

  • Improving the quality and design of the Armchair Quarterback Service, and to create new features and functionality, promotions and services. This is done by storing, tracking and analyzing usage information, user preferences and behavior;

  • Posting on social networking or third party sites that you are viewing a particular TV show, using the Armchair Quarterback Service, or post your comments or other submissions about a show or use of the Armchair Quarterback Service on such websites or on other media channels;

  • Customizing the content you see when you access the Armchair Quarterback Service, including to develop and provide advertising tailored to your interests;

  • Anonymizing or aggregating your information for business purposes, including for reporting and research purposes;

  • Enforcing compliance with our Terms of Use;

  • Complying with any applicable laws and regulations;

  • For any other purposes disclosed to you at the time your information is collected or pursuant to your consent; and

  • Processing deposits, withdrawals, rewards, payment and business requests related to the Armchair Quarterback Service. If you provide us with any financial-related information to obtain products or services from third party merchants through the Armchair Quarterback Service, we will use the financial information you provide to bill you for those products and services. By submitting to us your credit card and related personal information, you are authorizing us to use that information, including by sharing it with the merchant and the credit card company, in order to confirm and fulfill your order. We will not otherwise use or distribute your financial information without your prior approval.