INFORMATION WE COLLECT

In order to operate the Armchair Quarterback Service and provide you with access to certain features, Armchair Quarterback may collect the following types of information about you:

(i)   Personal information by which you may be identified (“Personal Information”) as well as information that may not be personally identifiable standing alone (for example, your age), but which may become personally identifiable when combined with Personal Information (for example, your age combined with your name); and

(ii)  Information about you and your activities on the Armchair Quarterback Service that does not identify you personally (“General Information”), such as your domain server, device type, web browser, the operating system or platform you use, referrer data identifying the web pages you visited prior to and after accessing the Armchair Quarterback Service, and your movement and activity within the Armchair Quarterback Service.

 

A. PERSONAL INFORMATION.

Personal Information about You Collected Directly from You. Armchair Quarterback may collect your Personal Information when you interact with us directly through the Armchair Quarterback Service, such as when you access various content or features, contact us directly, or other methods through which you interact with the Armchair Quarterback Service, including without limitation, open a Armchair Quarterback account, request information, submit comments, post on social media sites, participate in a promotion, survey or other feature of the Armchair Quarterback Service, redeem rewards as part of the Armchair Quarterback Rewards Program, or otherwise use the Armchair Quarterback Service. The Personal Information we may collect and maintain about you includes:

  • Contact information, such as name, email address, postal address, and telephone numbers;

  • Username, password, and password reminder questions and answers;

  • Age and date of birth;

  • Gender;

  • State/province and city;

  • Location coordinates (longitude, latitude, and radius) if you use your mobile phone or a GPS equipped device to access the Armchair Quarterback Service;

  • Unique identifiers, such as an Internet Protocol (IP) address, a processor or device serial number or other unique device identifiers, that are combined with Personal Information;

  • In certain circumstances, payment and identity verification information, such as credit card number, expiration date, social security number or comparable national identifiers, and driver’s license number where needed for payment or to verify identity in relation to the Armchair Quarterback Rewards Program, or for other programs or components of the Armchair Quarterback Service that may require payment for use.

  • Personal Information about You Received from other Sources.Where permitted by applicable law, Armchair Quarterback may collect information about you from other sources, including through interactive applications (such as mobile devices and third party services), from commercially available sources (such as data aggregators and public databases) and via third party social networking sites. For example, if you are on another website and you opt-in to receive information from us, that website may send us your email address and other information so we can contact you as requested. If you choose to participate in a third party application or feature (such as one of our Facebook or Twitter applications or a similar application or feature on a third party website), you allow us to collect (or the third party to share) information about you, including Personal Information. We may also receive information about you if other users of a third party website give us access to their profiles and you are one of their “connections” or information about you is otherwise accessible through your “connections’” web page, profile page, or similar page on a social networking or other third party website or interactive service. We may also receive information about where you redeem your rewards. Armchair Quarterback may access and store some or all of the following Personal Information received from other sources:

  • Contact information, such as name, email address, postal address, and telephone numbers;

  • Age and date of birth;

  • Gender;

  • State/province and city;

  • Location coordinates (longitude, latitude, and radius) if you use your mobile phone or a GPS equipped device to access the Armchair Quarterback Service;

  • Unique identifiers, such as an Internet Protocol (IP) address, a processor or device serial number or other unique device identifiers, that are combined with Personal Information; and

  • Your username and password for those services and other information available about or collected from you by those sources.

The information you allow Armchair Quarterback to access varies by source, and it is affected by the privacy settings established by those third parties. This Privacy Policy does not cover the practices of third parties, including those that may disclose information to us. For more information about how those third parties handle your Personal Information, please refer to their privacy policies.

  • Public Forums.We may offer chat rooms, blogs, message boards, bulletin boards, or similar public forums where you and other users of the Armchair Quarterback Service can communicate. You must be eighteen (18) years of age or older to use these services. Any information or content posted by users to the public forums, including, without limitation, bulletin boards, chat rooms, blogs and forums, offered as part of the Armchair Quarterback Service is considered published content, not Personal Information, and is therefore not treated as Personal Information pursuant to this Privacy Policy. This includes (but is not limited to) videos, images, comments, and forum posts. You must exercise caution and discretion before posting on such public forums as we cannot prevent such information from being used in a manner that may violate this Privacy Policy, the law, or your personal privacy and safety. We are not responsible for events arising from the distribution of any information you choose to publicly post or share.

B. GENERAL INFORMATION.

In addition to collecting Personal Information about you, whenever you interact with the Armchair Quarterback Service, we and third party advertisers and/or service providers may use a variety of technologies that automatically or passively collect information about how you access and use the Armchair Quarterback Service that does not identify you personally. This includes your browser or device type, your operating system, the page served, the time, the preceding page views, and your use of features or applications on the Armchair Quarterback Service, such as TV show viewing history, interaction with friends and group activities, and Armchair Quarterback Rewards history. This statistical data provides us with information about the use of the Armchair Quarterback Service, such as how many visitors visit a specific page, how long they stay on that page, and which hyperlinks, if any, they “click” on. This information helps us keep the Armchair Quarterback Service fresh and interesting to our visitors and tailor content to a visitor’s interests.

Technologies used on the Armchair Quarterback Service to collect General Information may include, but are not limited to:

  • Cookies.  Cookies are data files placed on a device when it is used to access the Armchair Quarterback Service. Either we or our third party advertisers or service providers may place cookies or similar files on your device for security purposes, to facilitate site navigation and to personalize your experience while visiting the Armchair Quarterback Service. Cookies allow us to collect technical and navigational information, such as your browser type, time you spend on the Armchair Quarterback Service and the pages you visit. Cookies allow us to select which of our advertisements or offers are most likely to appeal to you and display them while you are on the Armchair Quarterback Service. If you would prefer not to accept cookies, you can change your browser settings to notify you when you receive a cookie, which lets you choose whether or not to accept it; or set your browser to automatically not accept any cookies. However, please be aware that some features of the Armchair Quarterback Service may not work properly because we may not be able to recognize and associate you with your Armchair Quarterback account. In addition, the offers we provide when you visit us may not be as relevant to you or tailored to your interests.

  • Pixel Tags.A pixel tag is a transparent graphic image, sometimes called a clear GIF, web beacon or tracking beacon, placed on a web page or in an email, which indicates that a page or email has been viewed. In addition, a pixel tag may tell your browser to get content from another server.

  • Device Identifiers.We also automatically collect your IP address or other unique identifier (“Device Identifier”) for the computer, mobile device, technology or other device you use to access the Armchair Quarterback Service. A Device Identifier is a number that is automatically assigned to your device when you access a web site or its servers, and our computers identify your device (including its location) by its Device Identifier.